No one had heard of Evolution of Smooth (EOS) about 7 years ago, but now, the company is one of the top companies for lip care. Once the founders of EOS convinced a Walgreens buyer to sell EOS, the sales were so successful that EOS quickly became a hit at Walgreens, Target and Walmart. There are also a number of celebrities who use EOS balm, including Christina Aguilera and Kim Kardashian, and this has made the company even more popular.
EOS lip balm has also been pretty secretive about its business practices and success, and that’s the way the founders wanted it, initially. Sanjiv Mehra, one of EOS’ founders, has shared that now is the time to let consumers know more about the quality products EOS has to offer. The company is now the second best-selling lip balm company in the United States, and sells about 1 million units each week.
It is also predicted that EOS will be one of the leaders in the growth of the lip care market in the coming years. The industry should be worth around $2 billion by the year 2020, and Mehra states that EOS will likely be at the forefront of this movement, since more people prefer the natural and organic ingredients that EOS balms are made of.
To learn more about EOS, visit evolutionofsmooth.com.